The Hemp Plant

This versatile plant has been used to make some 50,000 items ranging from clothing to dietary supplements. The plant is highly sustainable and has been grown for thousands of years. Currently the hemp plant is defined as a drug and deemed illegal through the Controlled Substance Act despite the scientific fact that there is no part of the hemp plant that can be used as a drug.

The hemp plant was one of mankind’s first cultivated plants. As a society we could eliminate smog from current fuels, create a cleaner energy source that could replace nuclear power, remove radioactive waste from the soil, and eliminate smog from our skies in more industrialized areas. The hemp plant could assist in eliminating non-biodegradable plastics and cars by re-introducing Henry Ford’s 100 year old dream of building cars from hemp. These could be made from a plastic hemp that can with stand a blow 10 times as great as steel without denting. It would weigh thousands of pounds less than steel, and have better gas mileage. The car would be capable of running on a vegetable oil based all natural hemp fuel, and would have a completely biodegradable body.

Nationwide hemp production could eliminate deforestation by converting current paper to hemp paper. Hem paper can be recycled up to 8 times where as our current wood pulp is only recyclable up to 3 times. We could thrive from eating hemp seeds and feeding it to our animals and livestock.

Studies have shown that hemp’s biomass can be converted into energy and replace our current fossil fuels. Just by farming 6% of the United States farmland could this be achieved. Hemp grown in biomass could fuel a trillion dollar-per-year industry. This would create more jobs, clean our air and distribute wealth to our communities and away from centralized power monopolies. Hemp’s biomass can be converted into gasoline, methanol, and methane at a fraction of the current cost of oil, coal or nuclear energy. When burned in a diesel engine, bio-diesel replaces the exhaust odor of petroleum with a smell something akin to french-fries. Bio-diesel is 11% oxygen by weight and contains no sulfur. So instead of creating sulfur-based smog and acid rain as by-products, it produces 11% oxygen instead.

The hemp grown through government farming and regulation is called “Industrial Hemp” and contains no more than 0.03 percent THC content, maximum allowed. Canada, China and England are examples of countries who have never prohibited, but have responsibly grown, produced and thrived off of industrial hemp.

Despite industrial hemp having some 50,000 uses, the likes of the Duponts, Rockefellers, Hearsts, Mellons and their constituents cornered the industrial and medicinal market with political propaganda. All four of these very wealthy families worked together to aid in the criminalization of hemp for their own personal and financial gains.

We urge you to continue to seek the facts about the hemp plant and its benefits so you will be able to pass it on to others.

Marketing Businesses in Modern Times Across A Digital Platform

Several hundreds of years ago, branding was something that people used to mark the livestock, like cattle and horses that they owned. The process of branding was done through stamping the animals with a hot metallic pattern. Gradually, as time moved on to the mid 20th century, branding involved the name and logo of a company. In the modern times, it is more of an abstract concept than anything else. Now, branding is all about the consumers’ impression of a business or a company. In other words, it involves, experiences and memories of the target audience, as well as stories that a business fabricates about itself to impress consumers.

Importance of communication

One of the best ways to make customers love a brand is telling them great stories in attractive manner. The ultimate objective of every brand building effort is to help the brand communicate smoothly with the target audience. Thus, customers can easily remember the brand and finally, fall in love with it. Modern marketing gurus opine that to sell a product or a service, it should be emotionally prequalified even before the purchase is made. To make any product emotionally prequalified to customers, it has to create a context of expectation, which can only be triggered when the brand communicates effectively with the target audience.

Digital branding

In the ongoing age of the Internet, digital branding is the obvious choice for businesses. In contrast to conventional branding, its digital counterpart revolves around what consumers see, hear, feel and consider about a business online. Digital marketers keep themselves engaged in creating consistently appealing and positive images, as well as messages to promote any brand. To put it in simpler words, online or digital marketing is all about advertising and promoting businesses, along with their brands, through different digital media channels. The channels, usually, include websites, radio, TV, mobile handsets and various social media platforms in one hand, while on the other covers traditionally non-digital media like billboards and transit signs. Actually, any marketing media, which is delivered electronically, is accepted as digital, electronic or Internet marketing.

Ever-expanding domain of online marketing

In fact, the domain of digital marketing is steadily expanding; direct mails, print directories, posters, billboards and even print ads have an undeniable connection to their electronic or digital counterparts. Marketing items that are crucial in the recent times, include web banner advertising, URL landing pages, QR codes, online directories and text codes. All these items are strongly connected to online marketing, in one way or the other.

The shift change

Interestingly, the shift from conventional channels to online media for marketing businesses is a combined effort of marketers, corporate bosses and consumers. In contrast to traditional marketing approaches, results of online marketing are easily quantifiable. Moreover, it is also easier to track than conventional marketing media, like print advertising.

Online marketing is more budget-friendly as its traditional, counterpart. It is more economic for businesses to have a web presence, engage the target audience in meaningful conversations using social media channels, as compared to direct mail and print advertising. These days, digital branding and advertising perfectly suit every business establishment, irrespective of its shape, size and industry.